magic-knotIn its annual romance issue, Booklist magazine, a publication from the American Library Association, has named its top 10 romances of the year.  Claiming one of the spots is THE MAGIC KNOT by American Title winner Helen Scott Taylor, which received a starred review earlier this year: “This book is so well written that it’s hard to believe it’s Taylor’s first novel, as well as the first in a promising series of contemporary fantasy romances.”

THE PHOENIX CHARM, the next book in the series, is a January release.


Jennifer Ashley is over at The Good, the Bad and the Unread today.  Take a look and see what all the Madness is about.  She’s got four ARCs to give away to folks who comment.

The Chicago Tribune says about THE MAGIC KNOT:

Taylor’s wonderfully creative and lusciously sexy debut will cast its own magical spell over readers.

PW has given HUNT AT THE WELL OF ETERNITY, the first book in a new adventure series, a starred review!  They say it “raises the action bar to nosebleed heights….Pulp adventure fans will be thrilled to see the genre so smashingly resurrected.”

Jennifer Ashley‘s THE MADNESS OF LORD IAN MACKENZIE and ENCHANTING THE BEAST by Kathryne Kennedy are RT Top Picks for May.

magic-knotIt often seems as though the best word of mouth happens when everyone appears to be talking about a book at the same time.  The critical question is: how do you do that?

Sometimes it’s ARCs, sometimes advertising, quite often a combination of a bunch of different things. 

And there there are the times when everything clicks, the right people read and blog and next thing you know you’re on Barbara Vey’s Your Turn Friday at PW, there’s an A+ review on The Good, the Bad and the Unread, and a starred review in Booklist. Which is exactly what has happened for Helen Scott Taylor’s Feburary release, THE MAGIC KNOT, this week.

Of course, Helen is no stranger to getting out word about her book.  She wouldn’t have won the American Title IV writing contest without letting people know to go vote and then having a story strong enough to make it through the sometimes brutal rounds of judging.

A quick visit to Helen’s site shows all the other reviews that have been coming in, a contest run through Fresh Fiction, excerpts, multiple contest wins, and ways for fans to connect through social networking sites such as Myspace, Facebook, Shelfari and Goodreads.   It all comes back to reaching as many readers as possible in conjunction with the publisher’s efforts–publicity and advertising through Romantic Times, reviewer galleys, and bookstore promotions.

Will the same kind of campaign work for every book?  Unlikely, or we’d all be doing the same thing every time.  That last bit of “magic” always comes down to the book itself.