Angie Fox and Erin Kellison collaborated for a fantastic post on paranormal romance over at Romance University today.  Find out what they think trends will be and what pitfalls to avoid on the road to publication.

I’ll also be taking questions in the comment section throughout the day, so please do stop by.

Some paranormal superstars such as Jacquelyn Frank, Cynthia Eden, Michelle Rowen, Angie Fox, Elissa Wilds, Natale Stenzel and more are offering a free round-robin short story called White Wedding Nightmares (oh boy!) in serial installments over at Romance in the Backseat.  There are already eight chapters posted, so you’ve got plenty to get you started.

librarians

I went to visit my parents in western NY state for Mother’s Day weekend. For the plane ride there, I wore Angie Fox‘s Kiss My Asphalt tee.

On the way to the house, we stopped by the local library where I worked in high school and where my mom works now. Both Mom (right in the pic) and the library’s director, Mrs. V. (left) were taken with the shirt and it got us talking about Angie’s books.

Fast-forward to Saturday when Mom & I are in Wal-Mart and see a copy of THE DANGEROUS BOOK FOR DEMON SLAYERS

“Oh, isn’t this from the T-shirt you were wearing yesterday?” she asks. 

“Yup. That’s the one.” I show her the acknowledgments.

“I’m buying this,” she says. 

“Mom, really, I can send you one.”   [Shh, don’t tell my Sales dept.]

“No, I’m buying this to support your author, and then I can donate it to the library for others to read, too.”

So there you have the actual point (finally): That promo t-shirt directly led to a sale.  From there, who knows how many more people will read the book and pick up Angie’s backlist.

The same thing happened to Gemma Halliday on the way to a workshop we gave in Topeka a few years ago.  She had a canvas tote with the cover for SPYING IN HIGH HEELS.  The woman she was sitting next to on the plane asked about it and ended up coming to Gemma’s signing the next day and buying all the books she had available.

Quite often with marketing efforts, it’s incredibly difficult to tell what’s effective and what has enough impact to lead to sales. But anything authors do has a much higher chance of ROI when it’s actually being used and as visible as possible.  Especially around chatty plane companions and inquisitive librarians.

Clearly I’ve been way too busy partying with Barbara Vey over at Beyond Her Book and that’s why I didn’t post yesterday. 

Audrey Niffenegger–author of THE TIME-TRAVELER’S WIFE, one of my all-time favorite books–just signed a $4.8 million deal with Scribner’s for her next book.  I haven’t been able to find any details of what it’s about yet.

Closer to home, we’ve recently signed Angie Fox on for the third book in her New York Times bestselling Demon Slayer series, this one tentatively titled A TALE OF TWO DEMON SLAYERS and scheduled for release in February 2010.  Angie’s second book, THE DANGEROUS BOOK FOR DEMON SLAYERS, is coming out in May and available for preorder now.