Borders is the primary sponsor of the 2010 RomCon, a conference aimed primarily at romance readers and scheduled to take place July 9-11 in Denver. 

Published authors may want to take note of their Reader’s Crown contest. The books will be judged by selected romance readers, and the winner receives special display space in Borders stores and coverage on Borders’ True Romance blog.  Then again, it also costs $75 to enter.  Worth it if you win, but at almost twice the cost of entering the Ritas, it’s hard to give a wholehearted endorsement.

Readers can get five free books and $10 off conference fees if they’d like to apply to be a judge.