magic-knotIt often seems as though the best word of mouth happens when everyone appears to be talking about a book at the same time.  The critical question is: how do you do that?

Sometimes it’s ARCs, sometimes advertising, quite often a combination of a bunch of different things. 

And there there are the times when everything clicks, the right people read and blog and next thing you know you’re on Barbara Vey’s Your Turn Friday at PW, there’s an A+ review on The Good, the Bad and the Unread, and a starred review in Booklist. Which is exactly what has happened for Helen Scott Taylor’s Feburary release, THE MAGIC KNOT, this week.

Of course, Helen is no stranger to getting out word about her book.  She wouldn’t have won the American Title IV writing contest without letting people know to go vote and then having a story strong enough to make it through the sometimes brutal rounds of judging.

A quick visit to Helen’s site shows all the other reviews that have been coming in, a contest run through Fresh Fiction, excerpts, multiple contest wins, and ways for fans to connect through social networking sites such as Myspace, Facebook, Shelfari and Goodreads.   It all comes back to reaching as many readers as possible in conjunction with the publisher’s efforts–publicity and advertising through Romantic Times, reviewer galleys, and bookstore promotions.

Will the same kind of campaign work for every book?  Unlikely, or we’d all be doing the same thing every time.  That last bit of “magic” always comes down to the book itself.