Every published author knows she needs to have a website – and I highly encourage those who are in the submission process to have some kind of web presence as well. There are a number of places to find out the best features to include on your site. But today The Book Publicity Blog included tips on something just as important – what not to have on your site.
Keeping in mind a book’s timeline to publication: in-house publicists, marketing folks and sales staff will be looking to gather information about nine to six months before publication; external media and booksellers start hearing about your book four months before pub; and by the two-month mark at the latest you should have cover, back blurb, all quotes, ISBNs, links, excerpts and updated bio ready to go. Folks who are looking for the information will be incredibly grateful.